Lester Petch, chief executive for Tam Asset Management, talks to Melanie Tringham about the road to setting up a value for money discretionary management service for IFAs as well as the massive opportunity made possible through the RDR. Discretionary fund management has become a hot topic in the IFA service sector in recent months. As the retail distribution review becomes more real, so the discretionary managers are stepping up their campaigns to be the service of choice to IFAs stretched by new demands on their time and capability.