Alzheimer’s Research UK, Blue Cross, DEBRA and Yorkshire Air Ambulance have each partnered with Greenfinch, our new non-advised investment platform providing charity members with access to expertly managed investment portfolios, whilst also giving them the opportunity to benefit their chosen charity in the process. The new charities join existing partners; The Archway Project, Bobath Scotland, HEART UK - The Cholesterol Charity and Willow.
Greenfinch allows charity members to invest in a range of mainstream and ethical portfolios, either directly via a general investment account (GIA) or via an individual savings account (ISA). Each portfolio is part of our patented You Give We Give’ (YGWG) donation scheme, which presents socially responsible investors with the opportunity to donate a percentage of their annual profits to a charity of their choice. Investors are also given the opportunity to make an initial donation upon opening their accounts.
As the investment manager, we match the donation with an equal percentage from our annual fee, and manage the portfolios and products.
Vicky Lake, Corporate Partnerships Manager at Alzheimer’s Research UK, says: "We’re delighted to be partnered with Greenfinch, as this is an excellent opportunity to raise awareness of our cause, while also generating the funds we need to invest into pioneering dementia research. We look forward to working with Greenfinch, and its investors, so we can defeat dementia.”
Garry Wilkinson, Director of Fundraising at Yorkshire Air Ambulance, says: “It costs over £12,000 every day for Yorkshire Air Ambulance to keep its helicopters in the air and we rely entirely on the generosity of our supporters to achieve this, as we receive no central funding. Last year we flew over 4 missions every day, saving lives across Yorkshire. We are very excited to be part of Greenfinch and You Give We Give, the donations we receive will help us to ensure that we continue to be available in someone’s time of need, 365 days of the year.”
The rise of online wealth management has opened up the market to a new generation of investors and unlike a typical online platform, Greenfinch is 100 percent non-advised which means minimal regulatory risk.
YGWG is a unique way for charities to engage with their supporters and raise funds. It allows investors to combine their environmental and social considerations with strategies designed to deliver long-term capital growth.
We are confident that this approach will provide ethically minded investors with the investment solutions they have been looking for, while also opening up fruitful new fundraising opportunities for our charity partners, which we hope will make a big difference to their beneficiaries.
If you would like more information about how your charity could benefit from Greenfinch and You Give We Give, we would love to hear from you. Please get in touch with Stephanie Barkway on tel: 0207 549 7650 or email: [email protected].