Dispelling the myths about ethical investment

STEPHANIE SOTIRIOU, a senior analyst at investment firm TAM ETHICAL, counters the misconceptions about ethical investment as she explains itsrealities. Ethical investing, or socially responsible investing (SRI), isgradually emerging as a highly credible form of investing, with the objective to deliver financial returns whilst doing good for society and the environment we live in. Although trustees have a duty to their beneficiariesto maximise financial returns, "doing good" is an increasingly important consideration, especially as ethical investing becomes more mainstream,accessible and profitable. Charities must consider the impact that their investments are having on our society, as well as maintain their reputation amongst existing supporters and the wider public.