Christian Holland, senior investment manager at TAM Asset Management, says the 30% tax relief for SRI and ethical investing announced in the Budget is a great boost for the sector. There is an awareness among a growing number of young working savers that what they do with their money matters more than simply buying a fund and forgetting about it. These changing attitudes are reflected in the way the younger generation lead their lives and many parents of working age children are surprised at how many charitable bike rides and runs they participate in. It is also evident in the preference for fair trade groceries, and discussions about social fairness and overall awareness of the environment, which feeds into forming modern political debate.